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It was my privilege to be the lead designer on FORM-AI, a revolutionary project that aims to democratise elite fitness. This project began in 2020 and is ongoing, involving a full brand identity, UX/UI design for a fitness app, brand and marketing strategy, web design, character design, copywriting and MUCH more. This project was by far the most technical in scope of my career and involved working with the Sports Science leads to ensure everything fit together and delivered accurate results. Please visit for more information.

Project Details

  • Brand identity
  • Layout
  • UX/UI design
  • Illustration
  • Infographics
  • Web design
  • Copywriting
  • Brand strategy
  • Book design
The FORM-AI textbook